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Birmingham, United Kingdom
Lov Li is a design studio founded by Rachel Taylor and Beth White, creating prints and surface patterns. Clients include...Paperchase, Harrods, WH Smiths, The Art Group, Habitat. The Lov Li brand is a hub for new young UK design talent and we work with some of the best illustrators and designers to create trend led greeting cards and journals.

Wednesday, 16 February 2011

Lov Li @ Premiere Vision

We have just returned from Premiere Vision in Paris to get a round up of the key fabrics, colour and prints for next season.

Key trends for spring/ summer 2012 include impression prints and botanical washed out florals. The seasons look is 'Colourful paleness', there was lots of bleached out denim and there is a just washed, slightly lived in look to dresses and trousers. Irregular dyed effects and overdyes give a slightly haphazard yet unique look to prints.

There is a strong African influence- think tie dye and abstract. Oriental ceramics and Japan-style mini graphics are also key. 

Lets get to work peps!


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